El Attal Holding has announced the signing of a strategic partnership with Venture Lifestyle, Egypt’s leading event and concert organizer, to develop the country’s first winter-themed entertainment hub within the ‘101 project’ located in “Mostakbal City,” Invest-Gate reports.
The project is being developed by Attal Properties, one of the group’s subsidiaries, with a total investment of USD 10 mn.
The signing ceremony was attended by Eng. Ahmed El Attal, Chairman of El Attal Holding, and Rabih Mokbel, CEO and Founder of Venture Lifestyle, alongside several senior executives from both entities. This step comes as part of El Attal Holding’s strategy to offer a fully integrated urban experience that blends contemporary lifestyles, entertainment facilities, and hospitality services, reaffirming its commitment to redefining the concept of residential communities.
The project will be the first Winter Entertainment Hub in Egypt, fully designed and operated by Venture Lifestyle. It will host a series of international concerts and artistic events aimed at attracting both local and international visitors, with the official name of the hub expected to be announced during an upcoming launch event. The 101 has been selected as the venue for this project due to its prime location in the heart of Mostakbal City and its direct proximity to the Middle Ring Road, making it easily accessible and reinforcing its appeal as an integrated residential and investment destination.
Commenting on the partnership, El Attal stated, “Our strategic collaboration with Venture Lifestyle marks a milestone in our journey to provide a fully integrated urban lifestyle that combines residential living with entertainment. At Attal Holding, we aim to redefine real estate investment by introducing innovative lifestyle concepts that meet the expectations of new generations.”
For his part, Mokbel commented, “We are pleased to collaborate with El Attal Holding to launch Egypt’s first winter entertainment hub, a significant step that reflects our shared vision to redefine the entertainment experience by developing innovative destinations that align with contemporary lifestyles and meet the aspirations of diverse audiences.”
“The 101” is one of the flagship developments by Attal Properties, launched in strategic partnership with The Arab Contractors. Located on Plot No. 1 of Phase One of Mostakbal City, New Cairo, the development spans approximately 424,200 square meters. It offers a wide variety of residential units, including maisonettes, twin houses, townhouses, villas, and apartment buildings, with unit sizes ranging from 120 to 500 square meters, catering to diverse lifestyles and needs.