El Batal Real Estate is set to launch its new subsidiary, Rock Developments, with an initial investment of EGP 6 bn, Invest-Gate reports.

This strategic move marks El Batal’s entry into expanded markets. The company targets Egypt, Saudi Arabia, and Canada as part of its ambitious growth plan.

Emad Doss, CEO and Managing Director of El Batal, outlined the company’s approach to strategic expansion, focusing on high-potential markets with robust demand. Our vision is to foster growth in key regions, where we see significant residential and commercial real estate opportunities,” Doss said. Rock Developments will oversee projects branded under the “Rock” name in East and West Cairo.

The new entity will operate under El Batal’s umbrella, enhancing its development portfolio with innovative projects. “With over 45 years of experience, we have pioneered developments both in Egypt and internationally, particularly in the Canadian market,” Doss added, highlighting El Batal’s past successes, including prominent Egyptian projects like Rock White in New Heliopolis, Rock Yard in Sheraton, and Rock Capital in New Administrative Capital.

The company’s formal strategy and objectives for Rock Developments will be announced before the end of the month. They will be supported by a comprehensive marketing campaign to establish its footprint in the competitive real estate sector.