Visitors have flocked to developer El Batal Developments’ pavilion on the opening day of Egypt’s Nebu Expo III for Gold & Jewelry, drawn to its flagship Rock Gold mall project, Invest-Gate reports.

Located minutes from the American University in New Cairo along Mohammed bin Zayed, the 11,000 sqm mall spanning 40,000 sqm is the capital’s first focused on gold, beauty, and elegance.

Offering Egypt’s women a new shopping experience, Rock Gold brings together top gold brands alongside beauty centers, a fashion house, cafes and restaurants, a kids’ area, a gym, and stores. More than 60 gold shops occupy the development.

During Nebu III, El Batal is launching new gold store spaces in Rock Gold from 18 sqm for delivery in 2024.
The expo features 75 local and 35 international jewelry producers from Italy, India, the UAE, and Turkey. Trade Minister Ahmed Samir and Supply Minister Ali Al-Moselhi toured stands including El Batal’s.

El Batal has a 44-year history in Egypt and abroad, pioneering projects like Rock Eden and Rock Ville in eastern and western Cairo. New projects include Rock Yard in Sheraton and Rock Capital 1 in the New Administrative Capital