During 2024 and 2025, El Masria Group Developments embarked on an ambitious expansion and investment strategy, unveiling two groundbreaking projects, Isola Quattro and Isola Centra, in prime locations within New Cairo, Invest-Gate reports.

The grand launch event featured performances by renowned artists Angham and Tamer Ashour, attended by company executives and esteemed partners celebrating the group’s success.

Wathek Elzeneny, Chairman of El Masria Group, stated that the expansion of notable real estate projects within the market aligns with the company’s strategic plan to capitalize on the ongoing urban development in Egypt. Moreover, it aims to diversify the company’s investment portfolio to cater to diverse customer demands.

He further highlighted the successful launch and execution of several projects, such as Isola Sheraton, Isola Villa, and Isola October, which have garnered the trust of the group’s clientele, prompting them to seek future purchasing opportunities within the company’s upcoming ventures.

Elzeneny noted that announcements for two new projects in West Cairo are scheduled before year-end, with an additional project slated for unveiling on the North Coast in early 2025, in accordance with the company’s ambitious expansion roadmap.

Walid Wafik, Chairman of El Masria Group, emphasized the company’s consistent success in securing prime locations for its projects. The two new endeavors are situated in key areas of New Cairo, particularly within the vibrant Fifth Settlement.

He pointed out that the Isola Centra project is an integrated urban residential compound located on an area of 25 acres, while the Isola Quattro project is situated in a distinctive and exceptional location in the Fifth Settlement, spanning an area of 15 acres.

Ahmed Badr, Chief Commercial Officer of El Masria Group, clarified that units within both projects will be introduced with adaptable payment plans tailored to customers’ purchasing capabilities. These arrangements are meticulously designed to accommodate diverse financial needs without compromising the project’s financial execution plan.