Sherif El Sherbini, Minister of Housing, Utilities, and Urban Communities, has convened a meeting to assess the role of real estate marketing companies in promoting residential projects in new cities, Invest-Gate reports.

During the meeting, El Sherbini reviewed the actions taken following previous directives issued to these companies. He emphasized the necessity of developing professional marketing strategies, launching high-level promotional campaigns, and setting specific timelines for these plans. Continuous monitoring and evaluation of these efforts are crucial to achieving the desired goals.

Moreover, El Sherbini highlighted the ministry’s aim to maximize the benefits from the stock of housing units within the New Urban Communities Authority, enhance financial returns, and increase occupancy rates in new cities.

Furthermore, El Sherbini noted that the Egyptian government, through the Ministry of Housing, has made significant efforts to execute various housing projects to meet the diverse needs of the Egyptian population.

Also, these development projects, partially funded by the revenue from marketed projects, are a testament to the state’s ongoing commitment to urban development.