Emaar Hospitality, the hospitality arm of Emaar Properties, and UAE-based Arada have officially launched the first phase of off-plan sales for “Vida Residences Aljada,” marking Sharjah’s first-ever branded residences, Invest-Gate reports.

Phase I of sales will incorporate 168 serviced apartments nestled within the first of two Vida Residences Aljada buildings, which will feature minimalistic and contemporary interiors, all located along a green tree-lined boulevard with shopping and dining experiences, as highlighted in a press release on November 24.

Owned and developed by Arada, and operated by Vida Hotels and Resorts, the AED 24 bn master community introduces one, two, three-bedroom branded apartments and penthouses. Work on Vida Residences Aljada and the adjacent Vida Aljada hotel will begin in Q2 2021 and is set for completion before Q3 2023.

Commenting on the move, Chairman Sheikh Sultan bin Ahmed Al Qasimi stated, “The introduction of Sharjah’s first branded residences and our partnership with Emaar Hospitality is yet more evidence of our determination to bring high-quality partnerships and competencies to Aljada.”

On his part, Mohamed Alabbar, Founder of Emaar, noted, “This is a great example of the collaborations we foster to create iconic destinations of the future. Our hotel brands have set a high industry standard and Vida Residences Aljada will be a valued addition to Aljada. I am very proud of the partnership we have created to bring such experiences for visitors, residents, and tourists alike.”

Stretching across 24 mn square feet in size, Aljada is set to be Sharjah’s largest ever mixed-use destination and a new leisure and entertainment hub for the emirate.