Emaar Properties is partnering for the first time with the renowned fashion designer Elie Saab for a new residential development, named “ELIE SAAB,” at Emaar Beachfront in Dubai, Invest-Gate reports.

Reflecting the innate elegance and exceptional detailing that sets Elie Saab apart in the global fashion world, the project will reflect the luxurious heritage of ELIE SAAB’s style and signature, according to a statement on April 5.

In addition to one- to three-bedroom apartments, the tower, with interiors by ELIE SAAB at Emaar Beachfront, will have an exquisite collection of ELIE SAAB four-bedroom penthouses, all overlooking the Arabian Sea, The Palm, and Dubai Marina.

Designed to celebrate the 1930 Art Deco era, the tower serves as a subtle landmark of elegance and composure. Ground level boutique fashion stores, galleries, and cafes, as well as, lobbies designed by ELIE SAAB to promote the feeling of luxury.

Owners of these select units will also have the choice to get a private consultation from the ELIE SAAB’s design team on purchasing furniture for their premium units.

Commenting on the partnership, Chairman of Emaar Mohamed Alabbar said, “Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamourous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honor to be associated with him.”

Elie Saab, founder and chairman of ELIE SAAB Group, noted, “Over the years, ELIE SAAB has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Through this new collaboration, brought by Emaar, leaders, and experts in real estate, ELIE SAAB is confident that its aim at extending the brand experience into home and interiors will be a granted success.”