Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, unveiled a first-of-its-kind attraction – VR Park, Invest-Gate reports.

Designed to #ChallengeReality, the new attraction is set to transform the virtual reality entertainment landscape, providing an unprecedented breadth of games, rides, and experiences to suit all ages.

Scheduled for opening in the first half of 2018 in the Dubai Mall, the new VR Park will bring together some of the world’s best virtual reality developers, combining augmented reality, virtual reality, and experiential attractions

VR Park is to blur the lines between perception and reality through game-changing experiences, spanning wholly immersive rides, educational journeys and interactive games – including a rollercoaster.

The new entertainment attraction has been designed to offer something for everyone, with attractions appealing to all interests, across adrenalin, horror, leisure and more, as well as PVRK Café where guests can relax.