Emaar Misr hosted its second major event on the grounds of its “Soul Luxury Beach Resort,” signaling sustained execution momentum as the development progresses toward handover. Held directly on Soul’s beachfront, the event gathered prominent celebrities, public figures, and business leaders to experience the resort’s atmosphere firsthand and witness its on-ground progress, Invest-Gate reports

​This gathering builds on the success of the project’s inaugural event hosted by Mohamed Alabbar, Founder of Emaar Properties. For this second edition, Alabbar welcomed guests to Soul’s beach for an evening featuring performances by Nancy Ajram and Ahmed Saad. The event underscored Soul’s evolution from a master plan into a fully integrated coastal destination, ahead of delivering its first residential units starting in 2027.

​Soul Sales Exceed EGP 100 Billion; Company Prepares to Hand Over 800+ Units

​The project continues to demonstrate strong sales and construction performance, with total sales reaching EGP 100 billion to date and over 1,000 units sold. Emaar Misr is currently preparing to hand over more than 800 residential units in 2027, reflecting its commitment to delivering according to schedule while meeting robust market demand.

​Mohamed Alabbar, Founder of Emaar Properties, stated: “Reaching EGP 100 billion in sales at Soul reflects the deep confidence our clients place in Emaar Misr’s vision and its ability to deliver exceptional destinations that elevate coastal living standards in Egypt. What we are witnessing today goes beyond an event, it is a celebration of tangible progress. Soul has transformed from an ambitious vision into an integrated coastal community preparing to welcome its first residents.”

​He added: “As we approach the delivery of Phase 1 in 2027, we remain dedicated to maintaining the highest standards of quality and execution timelines, while making significant headway across subsequent phases and infrastructure works. We believe Soul will set a new benchmark for integrated coastal destinations, underscoring Emaar Misr’s commitment to creating long-term value for our clients and supporting the growth of Egypt’s real estate and tourism sectors.”

​“Soul”: A 700-Acre Integrated Coastal Destination

​Spanning 700 acres in a strategic location on the North Coast, just 45 minutes from El Alamein International Airport and 30 minutes from Marassi, Soul features four natural beaches and a coastline extending nearly 2 kilometers. The resort incorporates a system of stepped lagoons, including the Soul Infinity Beach Elevated Lagoon, which is currently attempting a Guinness World Record for the largest elevated infinity pool globally.

​The master plan also includes the Locanda Hotel, premium hospitality facilities, curated dining experiences, health and fitness amenities, beach cabanas, a pool bar, concierge services, and year-round wellness and entertainment programming. Designed around modern urban principles, sustainability, and smart planning, Soul offers an all-season coastal lifestyle.

​Emaar Misr maintains a diverse portfolio of developments across West and East Cairo, the North Coast, and the Red Sea. Its landmark projects include Marassi, Soul, Belle Vie, Cairo Gate, Uptown Cairo, Mivida, Mivida Gardens in New Cairo, and Marassi Red Sea.