Emaar Properties, a leading real estate development company, has been recognized as the fastest growing real estate brand in 2024, according to the list of the 25 most valuable brands in the global real estate industry, published by the British brand research company Brand Finance, Invest-Gate reports.

Emaar Properties earned this title through its success in capitalizing on the opportunities presented by the UAE market and maintaining a strong presence for its projects in key areas of Dubai.

Furthermore, its $2 bn acquisition of Dubai Creek Harbour has bolstered its potential for significant future profitability. This acquisition also resulted in Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai, becoming the second-largest shareholder in Emaar.

Emaar’s brand value has reached $2.7 bn, marking a remarkable 29% year-on-year increase and placing it among the fastest growing real estate brands globally. In the UAE, Emaar secured the second position, while it ranked sixth in the Middle East as the strongest brand.

It is noteworthy that in 2022, Emaar achieved commendable performance in its recurring revenue business. The company witnessed a 25% increase in revenues from the hospitality sector and an 8% increase in mall revenues, benefitting from the strong recovery of UAE tourism following the pandemic.