Enwan Developments has announced a strategic contract with Tradeline to establish a presence within the Pixel Technology Plaza project located in the Downtown area of the New Administrative Capital (NAC), Invest-Gate reports.

This partnership marks Tradeline’s exclusive entry into the NAC. The announcement was made during a press conference attended by officials from both companies, as well as journalists and media professionals.

Mohamed Salem, the founder and CEO of Enwan Developments, highlighted that collaborating with high-end brands such as Tradeline enhances the investment value of the project. Tradeline, known as the largest and most important authorized distributor of international Apple products in Egypt, will contribute to the technological and electronic identity of Pixel Technology Plaza.

Salem further expressed the company’s plans to expand the marketing of the project beyond Egypt to target Egyptian expatriates and foreign clients in the future.

Pixel Technology Plaza spans over 6,393 square meters and consists of two garage floors, a ground floor, and eight repeated floors. The mall offers administrative and commercial properties strategically located in the NAC’s Downtown area, facing the headquarters complex of international computer companies and Almasa Hotel.

Salem emphasized Enwan Developments’ commitment to collaborating with major companies and specialized entities to ensure the success of the project. Azure Architects has been selected as the architectural and engineering consultant, while MSC has been appointed as the general contractor for the project.

Salem mentioned that the investment value of the project currently stands at approximately EGP 290 mn and over 50% of the project has already been sold.