EONS Developments has announced its official entry into the Egyptian real estate market, introducing itself as an Egyptian brand supported by more than 35 years of investment and expertise in Sweden, Invest-Gate reports.

The company plans to develop premium, fully integrated projects that combine innovation, sustainability, and upscale living.

EONS’ first project will be launched soon in the First District of New Cairo, with initial investments exceeding bn. The development is designed to deliver a modern urban experience blending contemporary architecture with sustainable practices, offering both lifestyle value and long-term investment opportunities.

Sherif Taha, CEO of EONS, said Egypt represents a strategic market with strong growth potential. “Through our projects, we aim to introduce an integrated urban concept that combines luxury, innovation, and sustainability, fulfilling our clients’ aspirations while delivering true investment value,” he noted. Taha emphasized the company’s focus on attracting top local talent to lead its executive teams, highlighting human capital as a cornerstone of long-term success.

With more than 20 years of experience in the sector, Taha has held senior leadership roles with leading Egyptian and international developers, overseeing major projects that set new standards in quality and infrastructure. His leadership now guides EONS’ expansion in Egypt.

The company also intends to leverage advanced technological solutions, including PropTech applications, smart community systems, and AI-driven platforms for customer engagement and facilities management. These innovations aim to enhance convenience, efficiency, and sustainability within its communities.

Nadim Sennara, Head of Marketing at EONS, said the company’s brand strategy is built on showcasing excellence and innovation. “Our goal is to build a strong real estate brand that reflects world-class quality, appealing to clients seeking a distinctive and integrated lifestyle in Egypt,” he explained.

EONS plans to establish strategic partnerships with local and international entities, further promoting luxury and sustainable living while contributing to the development of integrated urban communities in Egypt.