Abu Dhabi-based real estate company Eshraq Properties has changed its name to Eshraq Investments, following approval from shareholders at a recent general meeting, Invest-Gate reports.

The firm also unveiled its new corporate logo and a refreshed website to elevate its corporate identity and support its unique position in the UAE property market, according to a released statement on February 12.

Eshraq has a robust pipeline of projects with all its developments making significant progress to meet their completion time, the company added, noting that its leasing and hospitality businesses have also witnessed a steady increase in occupancy rates and are outperforming the market due to their premium offering and quality.

“Eshraq has significantly evolved over the last few years and it was about time its corporate identity evolved too. The new identity, which is an organic progression from its earlier identity, reflects Eshraq’s growth as a company and aptly represents its current market position as well as its future aspirations,” Jassim Alseddiqi, the company’s chairman, was quoted as saying.

Alseddiqi pointed out that the new look of Eshraq’s branding includes a major re-design of the company’s website, logo, graphics, communications, and correspondence.

“Eshraq’s new brand assets include a simplified logo in English and Arabic, along with a new website and other visual communications that utilize fresh, simple, bold graphics, which gives the new corporate identity a discernible, distinctive and contemporary look,” he concluded.