Etqan for Financial and Marketing Consultations reveals a new partnership with Archplan Developments, as a financial and marketing consultant, to launch “IL Cuore Verde” its first project in the New Administrative Capital (NAC), Invest-Gate reports.

IL Cuore Verde is an entirely administrative project that covers 3030 sqm in NAC, overlooking Central Bank Square, and the Central Park at the Central Business District (CBD).

Ahmed Abdelaziz, general manager and financial consultant at Etqan Financial and Marketing consulting, states, “We contracted with Archplan for its profound experience and a great history in the urban development in Egypt as we regard it an important step and an addition to Etqan’s C. V. in the NAC market.”

Abdelaziz further adds that a complete marketing strategy, financial study, market study, pricing and appropriate payment systems for the project units sales were done for a strong start for the duet between Etqan and Archplan to launch their first project in the NAC.

For his part, Mahmoud Elkady, head of the Etqan’s marketing sector, comments, “NAC is a great competition arena between companies.” “We are working to keep pace with that competition with full power and seeking to provide an unconventional real estate product that meets the market desires and needs and achieves the highest investment returns,” he explains.

It’s noteworthy that Etqan has provided advisory services to nearly 50 companies in more than ten countries all over the world, most of them are in the real estate industry.

Moreover,  Archplan Real Estate is a sister company of Archplan Consulting, one of the largest consulting companies with more than 40 years of urban planning experience, and a member of the Urban Development Consortium, UDC+5, which was responsible for the preparation of the general strategic plan for the new administrative capital.