Under the theme “Your Opportunity for The Future… Your Path to KSA,” the 6th edition of the BiznEX Expo has commenced as part of the Saudi Franchise Expo, Invest-Gate reports.

The event, held at the Riyadh International Convention and Exhibition Center in the Kingdom of Saudi Arabia, brings together prominent exhibitors, local and international companies in the franchising investment system, and runs for four days from January 28th to January 31st, 2024.

As one of the world’s largest international exhibitions for commercial franchising, BiznEX serves as the exclusive representative for the Egyptian Pavilion at the Saudi Expo.

BiznEX is recognized as the first and largest platform showcasing live commercial investment opportunities, including the franchise model and other forms of investment partnerships. It offers a wide range of franchise investment opportunities, various commercial deals with service providers, and aims to assist project owners and entrepreneurs in expanding globally in a secure manner.

This year BiznEX aims to contribute to the advancement of the commercial and investment sectors in line with the visions of the Egyptian and Saudi governments for the year 2030. It also seeks to achieve a diversified economy by providing a business platform for franchisees looking to grow and expand in Egypt and the Kingdom of Saudi Arabia.

Malak Al-Ashiry, founder and CEO of BiznEX Holding, the organizing company behind the BiznEX Investment and Commercial Franchise Exhibition, stated, “This year’s theme was inspired by the expanding Egyptian market and increasing competition. The primary objective was to create investment opportunities for others by leveraging the success of local brands to expand within and outside Egypt, particularly in the Kingdom of Saudi Arabia.”