Lifestyle host Amina Shelbaya launched the “IN” program at the Rock Gold Mall, sponsored by El Batal Developments, Invest-Gate reports.

The 12-episode series airs weekly on Rock Gold and Shelbaya’s social media channels. It features figures including Nourhan Qandil, Farida Temraza, and Dina Maghauri discussing health, sports, psychology, and aesthetics.

Located in New Cairo’s Golden Square, the 11,000 sqm Rock Gold Mall provides a shopping experience for women encompassing gold, beauty, fashion, cafes, restaurants, a children’s area, and a gym.

El Batal, one of Egypt’s earliest developers to expand outside Egypt into Canada, developed Rock Gold and other Egyptian projects such as Rock Eden and Rock Ville over four decades.

Rock Gold will offer beauty, fashion, and gold recommendations at the end of each program. The mall satisfies the needs of mothers near the the American University in Cairo campus and New Cairo.

Rock Gold represents Cairo’s first integrated gold, elegance, and beauty retail destination as it houses famous brands and services. The launch establishes it as a hub for women’s lifestyle programming tied to the consumer environment.