Cairo Festival City Mall, owned and operated by Al-Futtaim Real Estate, has announced the opening of the first Furla store in Egypt, coinciding with the brand’s fall season launch, Invest-Gate reports.

The Italian fashion brand, celebrated for its impeccable craftsmanship, seamlessly blends authentic Italian heritage with contemporary design across its women’s collections, which include bags, small leather goods, shoes, sunglasses, and fabrics.

This elite addition aligns perfectly with Al-Futtaim Real Estate’s vision to enhance the shopping experience by introducing high-end stores that cater to refined consumer tastes.

This move underscores Al-Futtaim’s commitment to consistently providing a premium shopping experience that fulfills all retail desires in one exquisite destination.

Commenting on the opening, Tamer Fouda, Director of Asset Management at Al-Futtaim Real Estate, Egypt, stated: “We’re delighted to welcome Furla to our premium retail community, particularly as the brand makes its debut in Egypt. We are committed to continuously enhancing our offerings to cater to the discerning tastes of our clientele, ensuring that every visit to Cairo Festival City Mall is a memorable experience of unparalleled sophistication.”

Founded in 1927 in Bologna, Italy, Furla brings nearly a century of Italian prestige to Cairo. Today, the brand offers a diverse range of products to the Egyptian premium retail community, aligning with its global expansion plan and commitment to timeless elegance.

The selection of Cairo Festival City Mall for its first store in Egypt, spanning an impressive 108 m² on the middle floor, solidifies the mall’s position as Egypt’s premier shopping destination.