Grit Properties has officially entered Egypt’s real estate market, unveiling an investment portfolio valued at EGP 65bn, marking the debut of a new developer built on more than four decades of trust, quality, and proven expertise in the Egyptian market, Invest-Gate reports.

Eng. Haytham Hassan, Founding Partner and Managing Director of Grit Properties, stated that the launch represents “a new chapter in a long journey of dedication and fulfilled promises,” emphasizing the company’s commitment to delivering world-class real estate products that reflect the dynamic transformation of Egypt’s property landscape.

Hassan noted that Grit Properties emerges as an extension of the success story of Diar Developments, which has established a strong market presence through hundreds of distinguished projects. He explained that the new company was founded to address the evolving needs of clients and the diversification of real estate products, while maintaining the same values and excellence that have long defined the Diar brand.

He added that Grit represents a natural evolution of the group’s business, retaining the same shareholders and executive management that have led Diar’s sustained growth over the years. The launch also signifies a strategic move to expand into large-scale mixed-use developments, while Diar Developments continues to focus on premium residential communities.

Hassan concluded that Grit Properties aims to be a long-term, trusted partner in shaping modern lifestyles—prioritizing quality, sustainability, and community well-being. “Real estate development is not just about constructing buildings,” he said, “but about creating a lasting way of life that embodies trust, value, and human-centered design.”