Egypt’s real estate developer Hassan Allam Properties (HAP) has launched its signature, most luxurious residential apartment buildings sub-project, The IRIS, in its integrated mixed-use development SwanLake Residences New Cairo, Invest-Gate reports.

“Master-planned by the renowned CallisonRTKL and landscaped by the reputable Cracknell, the appetite re-The IRIS offering was quite remarkable, signaling burgeoning demand pattern, where the launched parcel was almost two times covered,” read a released statement on April 9.

Commenting on the launch, HAP’s CEO Mohamed Allam says, “This confirms that our market compelling demographics support launches with the right product mix and need gap fit.”

In September 2018, HAP successfully launched its 436-acre SwanLake Residences, in continuation of its exponential growth and land bank expansion.

Strategically located in Cairo’s prestigious east side, and in close proximity to many prime destinations, the project promises a ritzy lifestyle with its very own eclectic Rodeo Drive – a 1.3-kilometer promenade boasting handpicked eateries, signature restaurants, and retail luxuries.