Hilton Worldwide Plans to Expand in Egypt

Hilton Worldwide Plans to Expand in Egypt

Hilton Worldwide plans to nearly double the number of its hotels in Egypt within the next seven to 10 years as tourism returns to its levels, Reuters reports.

Vice President of Operations for Egypt and North Africa Mohab Ghali expects occupancy rates to improve from last year given the devaluation of the currency making holidays cheaper, especially in Cairo and Alexandria, Hurghada, and Marsa Alam.

“We are currently running 17 hotels in Egypt and we are planning to increase that number to 30 hotels in between seven and 10 years,” Ghali tells Reuters.

In 2010, before the uprising that toppled autocrat Hosni Mubarak, 14 mn tourists visited Egypt, bringing in some USD 11 bn in revenues. The number of tourists has dropped since then, and stood at 9.3 mn in 2015.

“Egypt is a tourist destination … It is not missing anything,” Ghali says. “If things remain stable, within the next six months, in the 2018 winter season, we can see pre-2011 numbers returning, with more revenues now because of the devaluation.”

The US chain, which runs thousands of hotels around the world, also plans to expand in Morocco and launch projects in Tunisia and Algeria in the next few years, according to Ghali.

“We run two hotels in Morocco and there are three others under construction. We are planning to get to 10 in the coming years,” Ghali says.

“We will enter Tunisia with two or three hotels during the next five years and we will have at least one hotel in Algeria within three years.”

Menna A. Farouk 368 Posts

Menna A. Farouk is a Cairo-based reporter. She has contributed to several international news organizations, including Deutsche Welle, Al-Monitor and Global Voices.


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