Tatweer Misr President & CEO Ahmed Shalaby has confirmed that the development of interconnected rooftop amenities within clusters of buildings, providing essential facilities and services, is a strong tactic to ensure cost-effectiveness and affordability.

This stratagem has been crowned with success since its implementation at Tatweer Misr’s flagship project in East Cairo, or “Bloomfields,” for not adding on extra costs for clients buying any of the project’s space-efficient/affordable apartments, while also offering all the necessary amenities at their fingertips, Shalaby noted during Invest-Gate’s second virtual roundtable on June 15.

Nevertheless, the affordability issue has been on top of the Egyptian real estate developer’s agenda since 2016, way before the Coronavirus pandemic turns all businesses upside down, the CEO continued.

Dubbed the “New Real Estate Product,” Invest-Gate’s latest event attempted to put an end to some obstacles and harvest the full potential of real estate investments. Indeed, it marked a new era of bulletproof development, fully responding to consumer needs and, most importantly, laying out the ultimate “new normal” playbook on leading brick-and-mortar businesses through the crisis and beyond.

Moderated by Mena Group Founder Fathallah Fawzy and co-moderated by Invest-Gate’s Managing Partner Mohamed Fouad, the virtual roundtable saw the participation of Mountain View Chairman Amr Soliman, Rooya Chairman Hisham Shoukri, Tatweer Misr President & CEO Ahmed Shalaby, Iwan Developments CEO Waleed Mokhtar, Al Futtaim Group Real Estate Managing Director Ashraf Ezz El-Din, Vantage Developments Chairman Mohamed Abdel Gawad, and Castle Development for Real Estate CEO Ahmed Mansour, who pulled together a myriad of diversified new real estate products.

It was sponsored by Mountain View, Rooya Group, Tatweer Misr, Vantage Developments, and Castle Development for Real Estate, along with several media partners including Economy Plus, Habi Newspaper, Alaqaria Newspaper, Daily News Egypt, Al Borsa Newspaper, and Al-Masdar News.

Click here for the full roundtable coverage!