Palm Hills, Egypt’s leading luxury real estate developer, announced a landmark partnership with UAE-based Fundamental Hospitality to debut Sirene by GAIA, the world’s largest and most luxurious beach club, at Hacienda Heneish on Egypt’s North Coast. The launch will be accompanied by Fundamental Hospitality’s first-ever luxury hotel and residences in Egypt, set to open in 2027, Invest-Gate report.

Ismail Mansour, Vice Chairman of Palm Hills, said the collaboration reflects a defining moment for the North Coast: “This partnership blends Palm Hills’ vision for elevated coastal living with one of the world’s most exceptional lifestyle concepts, setting a new benchmark for luxury, entertainment, and hospitality in the region.”

Evgeny Kuzin, Chairman of Fundamental Hospitality, emphasized the group’s expansion into hotels and residences: “Hacienda Heneish is the perfect location to bring our ‘Made in Dubai’ concepts to Egypt. The North Coast is fast becoming the St. Tropez of the Northern Mediterranean, and Sirene will create an iconic destination that elevates Egypt’s global tourism appeal.”

Spanning 420 acres, Hacienda Heneish is Palm Hills’ most exclusive coastal development, combining Mediterranean charm with contemporary design, crystal-clear waters, and curated neighborhoods. Already the North Coast’s largest developer of summer destinations, Palm Hills continues to expand its hospitality portfolio with seven operating hotels and its first international project in Abu Dhabi.

Listed on the EGX (PHDC.CA) and part of the EGX30 index, Palm Hills maintains a strong financial position with EGP 150 bn in receivables and a diverse land bank of over 32 mn sqm across Egypt. The company’s 38 landmark projects span residential, commercial, hospitality, and recreational sectors, reinforcing its leadership in shaping Egypt’s luxury lifestyle and urban future.