A Ramadan Campaign That Captured Immediate Attention

Hyde Park Developments has unveiled its Ramadan 2026 advertising campaign under the slogan “Hyde Park… Wherever You Are,” voiced by Amr Diab. The campaign quickly captured widespread attention and engagement across social media platforms and television screens from the very first moments of its release, Invest-Gate reports.

The advertisement reflects Hyde Park’s philosophy of building an integrated community that goes beyond the traditional residential concept, transforming it into a vibrant space where people come together around exceptional moments, strengthening neighborhood bonds and turning everyday details into lasting memories and genuine connections.

A Fully Integrated Creative Collaboration

Continuing their successful Ramadan collaborations, Amr Diab performed the campaign’s song “Akter w Akter” in his signature style, delivering a complete artistic production with a distinctive creative imprint.

The commercial was directed by Mohamed Shaker Khodeir, written by Mostafa Nasser, composed by Amr Mostafa, and arranged by Osama El Hindi. Sound engineering was handled by Amir Mahrous, produced by Moataz Thabet, in collaboration with Media Hub.

The song successfully conveys emotions of joy, belonging, and connection among different members of the community, reflecting the spirit of sharing everyday life moments and building beautiful memories together, ultimately presenting an artistic experience that embodies true human connection.

A Warm Journey Through Life Stages

The commercial takes viewers on a heartfelt journey across different life stages — from newlyweds taking their first steps together, to young friends creating shared memories, to grandparents enjoying peaceful, joyful moments, and families embracing simple yet meaningful daily experiences. Each scene reinforces the idea that life is built together and that the most beautiful moments are those we share.

A Fully Integrated Lifestyle Experience

The campaign was filmed across various residential and service facilities within Hyde Park, including the largest Saudi supermarket in New Cairo and the largest club within a residential community. The setting reflects the integrated lifestyle and diverse experiences offered by Hyde Park, reinforcing its vision of creating a fully integrated, vibrant community.