Following the success of its advertising campaign in Ramadan 2025, Beta Developments launched a distinctive advertising campaign for Ramadan 2026 starring the actor Akram Hosny to promote its latest project in the Egyptian market, “Beta Residence” in 6th of October City, relying on a creative message that reflects the project’s diversity and architectural distinction, Invest-Gate reports.

Launch of Ramadan 2026 Campaign Promoting Beta Residence

The campaign slogan, “Ikhtar Ben Elhelw We Elahla,” expresses the diversity of architectural styles within the project, which include Spanish, Greek, Italian, and Andalusian designs, offering a variety of options that suit different tastes and provide clients with a residential experience inspired by the Mediterranean atmosphere.

The Ramadan advertisement featured a new, light, and comedic tone, as Akram Hosny portrayed the positive confusion of choosing the right unit due to the diversity of designs and advantages, contributing to delivering a marketing message close to clients seeking a modern lifestyle within an integrated community.

Success of Ramadan 2025 Campaign and Building Trust for Over 30 Years

The Ramadan 2025 campaign of Beta Developments achieved significant success and starred the actress Laila Elwi under the slogan “Tatikh mn Eltheka.” The campaign highlighted the success story of 10 major projects executed by Beta Developments and delivered to clients at the highest level of quality, which contributed to maintaining their trust for more than 30 years.

The selection of Laila Elwi was successful, reflecting her ability throughout her artistic career to maintain her beauty and the quality of her work, making her a favorite star among diverse generations.

The selection of Akram Hosny for the Ramadan 2026 campaign also reflects the distinctive diversity of the Beta Residence project, as Akram Hosny is known for his ability to present diverse roles that attract Egyptian families and all those seeking distinctive units at the highest level of quality and with the best specifications that achieve the highest return on investment.

Investment Advantages and Prime Strategic Location

Beta Developments’ projects are characterized by their ability to achieve rapid and record returns due to the company’s focus on after-sales services, which ensure continuous development of its projects.

The “Beta Residence” project is located in 6th of October City on an area of 20 feddans in a prime location in West Cairo, near the Pyramids and the Grand Egyptian Museum, and directly on Fayoum Touristic Road.

Innovative Design and Collaboration with Leading Consultants

Beta Developments cooperated in designing the project with a group of specialized companies in design and execution, most notably Okoplan as the project’s general consultant, and Mito Consult for networks and infrastructure works, to ensure delivering a distinctive and innovative real estate product that keeps pace with market aspirations and reflects the company’s experience extending for more than three decades.

The project’s design is based on creating a harmonious residential community with its own identity and character. In the first phase of the design, focus was placed on aesthetic aspects such as landscaping, pedestrian pathways, and water features inspired by Mediterranean architectural styles, before moving to the design of buildings and residential units—an approach that differs from the traditional model in the real estate market.

Integrated Community with Comprehensive Services

The project includes a main “Spine” promenade extending along the compound from the main gate, overlooking the social club and green areas. It comprises 770 residential units and distinguished services, including an entertainment area featuring Beta Sports Club, a gym, a swimming pool, waterfalls, seating areas amid nature, a children’s play area, a commercial zone, in addition to electric vehicle charging points.

Beta Developments is keen to deliver real estate products that meet the highest quality standards, achieving strong investment returns for clients while providing a modern and healthy lifestyle.

After-sales service is considered one of the most important advantages of Beta Developments. The company has succeeded in building strong contractual relationships with its clients thanks to its attention to the finest details, providing services at the highest level of quality and maintaining continuous communication with its customers.

Extensive Experience and Proven Track Record

Beta Developments has over 30 years of experience in the Egyptian market, during which it has executed major residential, commercial, administrative, and sports projects. More than 25,000 residents currently live in its developments, and the company has completed the delivery and operation of 10 major projects.