Inertia Egypt has set its sights on delivering 700 units across its various projects in the current year, including 500 units in the Jefaira project on the North Coast, Invest-Gate reports.

Despite the significant challenges faced in the local real estate market, the company remains committed to prioritizing project delivery above all else.

Ahmed El Adawy, CEO of Inertia Egypt, emphasized the need for serious companies with strong financial solvency to elevate implementation rates in their projects amidst successive economic and market developments.

In line with this commitment, the company has allocated EGP 3 bn to be invested in construction during the current year.

During a conference held by the company, El Adawy underscored the importance of maintaining high-quality implementation across all projects to uphold Inertia’s distinguished reputation and credibility in the real estate market.

He highlighted the company’s flexible business plan designed to adapt to market changes while ensuring timely project delivery and customer satisfaction.

The flagship Jefaira project, spanning a total area of 5.8 million sqm, features a diverse range of units, including separate villas, twin houses, townhouses, chalets, apartments, and studios, along with a host of amenities for an integrated living experience.

El Adawy also revealed that the company secured a bridge loan totaling EGP 850 mn from Banque Misr and Banque Du Caire to finance the investment cost of its main project, Jefaira, on the North Coast.

He expressed optimism about the project’s positive prospects, particularly its integration with the neighboring Ras El Hekma development, which is expected to enhance its appeal to customers.

Inertia Egypt’s project portfolio comprises eight diverse projects, with six projects already completed and delivered, spanning residential and commercial developments in Cairo and the Red Sea region.

Notable completions include the Soleya project in West Cairo, the Joulz project on the Cairo-Alexandria Desert Road, and G-Cribs Phase I & II in El Gouna.

El Adawy highlighted the growing interest from international buyers, particularly Gulf nationals, in Egyptian real estate, citing the country’s competitive pricing compared to international markets.

He affirmed real estate’s status as a safe investment haven, underpinned by sustained demand and the sector’s proven ability to generate long-term profits for investors.