Sales Target to Reach EGP 16 Billion
Inertia Real Estate Development has outlined an ambitious strategy for 2026, targeting sales of approximately EGP 16 billion, compared to EGP 6 billion achieved in 2025, representing an increase of nearly 167%. The plan also includes accelerating construction progress, launching new phases within existing projects, and pursuing measured expansion of its asset portfolio, Invest-Gate reports.
Higher Investment Spending and Faster Execution
The company aims to raise its investment spending to EGP 6 billion during the year, up from EGP 3.5 billion in 2025, marking a 72% increase. The additional investment will support construction activities across projects, accelerate execution rates, ensure adherence to delivery timelines, enhance operational efficiency, and maintain high-quality standards.
New Phases Development Strategy
Eng. Ahmed El Adawy, CEO of Inertia Real Estate Development, stated that the company is focused on launching new phases within existing developments, expanding infrastructure works, and upgrading services and facilities. The strategy also includes accelerating the launch and delivery of new phases to strengthen cash flows and enhance the company’s ability to self-finance future expansions.
EGP 5.2 Billion Syndicated Loan for Jefaira Project
Regarding funding, El Adawy revealed that the company recently secured a long-term syndicated loan worth EGP 5.2 billion to partially finance the investment cost of Jefaira in Ras El Hekma. The banking consortium includes Banque Misr, Banque du Caire, National Bank of Egypt, Housing and Development Bank, and Suez Canal Bank.
Deliveries at the Core of 2026 Strategy
El Adawy emphasized that the financing reflects the confidence Inertia enjoys within the banking sector and represents a key step in supporting the execution plans of Jefaira, one of its largest residential and tourism projects. He noted that the facility also strengthens the company’s financial structure by extending maturities and easing pressure on cash flows, enabling the allocation of internal resources toward accelerating construction and meeting delivery schedules.
He added that the strategic impact of the financing goes beyond its financial dimension, as it enhances the project’s competitiveness and investment appeal for both buyers and potential partners. It also paves the way for broader use of institutional financing tools in the coming phase, supporting capital structure flexibility and sustainable growth over the medium and long term.
Land Bank Expansion and Entry into Saudi Market
On land acquisitions, El Adawy stated that securing new land plots is a key pillar of the company’s 2026 expansion strategy. Inertia is targeting the acquisition of land in Cairo to develop a mixed-use project aligned with growing demand for integrated urban communities.
The company is also working to diversify its geographic footprint and capture new growth opportunities in response to market dynamics. In this context, Inertia has entered the Saudi market by establishing a real estate development company in Saudi Arabia and obtaining the necessary top-tier development licenses. Feasibility studies for investment opportunities and land plots have reached their final stages, in preparation for launching its first project in Riyadh.
Maximizing Asset Value and Operational Efficiency
The CEO concluded that the company’s plan focuses on maximizing asset utilization and enhancing operational efficiency to support disciplined portfolio expansion in the coming years. Site selection follows strict criteria, including proven demand strength, available infrastructure, and the potential to integrate residential, commercial, and service components to ensure strong investment returns while mitigating geographic and financial risks.
He noted that in 2025, Inertia prioritized accelerating actual construction progress across its projects, spanning from West Cairo to the North Coast in Ras El Hekma, contributing to faster execution and improved project readiness for delivery.