Infinity Phoenix, specialized in organizing exhibitions and conferences, organizes the first edition of The Icon Show exhibition in Dammam, Saudi Arabia, from November 9th to 11th 2022, Invest-Gate reports.

The company targets to achieve EGP 500 mn in sales during the exhibition period.

CEO of Infinity Phoenix Mohamed El Saidi says that the company’s main goal of organizing foreign exhibitions is exporting real estate in its integrated sense. This comes with developing 14 new 4G cities, which is targeted to reach 30 new cities with a total investment of EGP 690 bn.

El Saidi adds that the company studies Dammam city well, and the study concludes that 60% of business volume in Saudi Arabia is located in the eastern region, as well as it has a large number of Egyptians, Arabs, and foreigners. Moreover, Dammam is close to Bahrain and the company also targets Bahrain residents.

Furthermore, the company selects the Sheraton Hotel to hold the exhibition, as the hall accommodates 17 pavilions of various sizes, starting from 18 to 60 sqm according to the company’s choice.

The exhibition’s promotion includes well-known means of communication, including radio, television, newspapers, and websites. These means also include various social media and road advertisements in targeted areas.

Also, El Saidi reveals that the company aims to organize three new exhibitions in Gulf countries in 2023 that will be announced at the appropriate time. Whereas the company studies places that have high purchasing power and lack the holding of Egyptian real estate exhibitions.