Invest-Gate Presents RED Masterclass to Digitize Real Estate Business

Invest-Gate Presents RED Masterclass to Digitize Real Estate Business

Invest-Gate is proudly presenting the first Real Estate Digital (RED) Masterclass in Egypt, in an attempt to help property professionals and agents embrace timely change and have a strategic digital plan in place to bridge their online and offline business.

Taking place from October 14 to 15, the two-day certification aims to offer comprehensive digital marketing strategies and modules to ensure participants come out well versed in the digital realm with all the latest know-how.

Why Join?

– RED Masterclass offers a proven method to drive more sales in your property business.

– Market experts in the digital business development field will share best practice disciplines, tools, and frameworks to successfully convert real estate digital marketing campaigns into real, convertible leads.

Here’s a sneak peek of what you can expect from this groundbreaking event:

October 14: Real Estate Digital Marketing

– Digital Modules ⇒ Importance of repurposing and syndicating relevant content

– Cost per Lead Monopoly ⇒ Ways to develop customer personas and lead sources



Nour El Deen Reda El Serougy ⇒ Digital Marketing Director/Managing Partner, Brand Bourne UK

Reda is a real estate multi-channel digital marketing guru and communications consultant; an expert with a demonstrated ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive markets. He is also member of the American Marketing Association and the Arab Marketing Association. 


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October 15: Real Estate Digital Business Development

– Ad Optimization ⇒ Ways to optimize digital advertising campaigns

– Digital Marketing ⇒ Tactics to create content marketing strategies



Menna Magdy Hassan ⇒ Senior Digital Marketing Specialist/Teaching Assistant in Marketing, Nile University

Hassan graduated from Georgia State University, J. Mack Robinson College of Business, class of 2016. She is a senior digital marketing specialist, with five years practical experience in digital marketing, especially in real estate. She is also a teaching assistant of Major of Integrated Marketing Communications at Nile University, while also currently preparing her masters degree in marketing at Cairo University.




Nour El Gammal ⇒ Instructor/Former Marketing Section Head, Nile University Business School

El Gammal recieved her Masters of Business Administration Degree, specialized in marketing, from Scotland’s Edinburgh Business School, Heriot-Watt University, in 2015. She is also a certified digital marketer from DM Arts Academy since 2019, aiming to keep up with the evolution of marketing and the whole digitalization trend practically and academically. The last position she held at Raya was “Marketing Section Head” at Aman Financial Services, a subsidiary of Raya, where she was responsible of all online and offline communication channels. Presently, she is appointed as an instructor at Nile University Business School.


Register Here

To take place regularly from 1-3 pm (Cairo time), Invest-Gate’s RED Masterclass is being sponsored by ALDAU Development as the masterclass sponsor, along with Nile University Business School as the learning partner. Beyond that, media partners include Daily News Egypt, Al Borsa Newspaper, Osoul Misr Magazine, and Al Masdar Newspaper.


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