Ireland-based Kerten Hospitality Group launches ‘The Collective’ initiative in Saudi Arabia to oversee the group’s projects in the kingdom, Invest-Gate reports.

The Saudi Ministry of Tourism backs the hospitality group’s initiative, affirming that the announcement represents an important step in achieving the objectives of the national tourism strategy, through the development of quality hospitality facilities in the targeted destinations around the Kingdom.

It is worth noting that Kerten’s projects in Saudi Arabia total a value of  SAR 1.5 bn.

Mahmoud Abdel-Hadi, Undersecretary of the Ministry of Tourism for Empowering Tourist Destinations, says: “We focus our efforts on supporting the private sector to implement qualitative projects that enhance supply quality and contribute to promoting a number of tourist destinations and raising their attractiveness to visitors.”

Abdel-Hadi adds that the ministry will continue working closely with partners like Kerten Creighton Hospitality, to deliver innovative, exciting and sustainable projects that pay off, further enhancing the Kingdom’s position as a global tourism destination.”

Marlos Knippenber, Kerten Hospitality CEO, explains that the new initiative will enable the group to move forward with promising projects in the Kingdom, showcasing the strength of the group’s diversified hospitality portfolio and providing a unique opportunity for investors.

Knippenber adds: “As the hospitality scene continues to evolve in the Kingdom, we believe that ‘The Collective’ will drive growth, create synergies, and provide attractive investment prospects for forward-looking investors seeking to benefit from the dynamic potential of this thriving market.”

The Collective aims will accelerate the activation of unique assets across the Kingdom from Asir to Yanbu and Jeddah to Riyadh, Hail and Al-Jawf. They will provide investors with increasing confidence to enter the thriving hospitality market.