Lafarge Egypt Leads Production of Green Building Materials

Lafarge Egypt Leads Production of Green Building Materials

Lafarge Egypt, a member of LafargeHolcim Group, introduces EcoLabel cement for the first time in Egypt, which lowers CO2 footprint and recycles materials, as per the company’s green criteria and environmental sustainability goals, Invest-Gate reports.

This comes as the company holds a press conference on April 7 for the closing ceremony of its media educational sustainability program. Solomon Baumgartner Aviles, CEO and Chairman of Lafarge Egypt, highlights the company’s products, stating: “Building on Lafarge Egypt’s sustainable strategy, I am proud to be the first local cement maker to introduce EcoLabel products to the Egyptian market. With the rollout of this Green Cement, we are accelerating the transition to more sustainable building materials for greener construction.”

Commenting on the media educational program, Aviles add, “Complementing our unceasing endeavors towards sustainability, Lafarge Egypt reinforces cooperation with all stakeholders concerned with contributing to Egypt’s vision 2030. With long appreciation for journalists’ pivotal role to raise the community’s awareness, the company has specially tailored its online training to better educate the media on sustainable development matters.”

Ahmed Abdo, Commercial and Marketing Director of Lafarge Egypt, emphasizes, “We are dedicated to R&D at the forefront of carbon neutral and circular construction materials. As the world’s largest cement producer and the leading player of the Egyptian market, we believe in Lafarge Egypt that we are committed to support our customers by providing sustainable building solutions. Launching HydroCem Plus EcoLabel and HydroCem EcoLabel is a great milestone in a long journey for a better and greener world for us and our children.”

This step aligns with LafargeHolcim joining the Science Based Targets initiative (SBTi), Business Ambition for 1.5°C, which relies on green construction with innovative solutions such as ECOPact, green concrete, and Susteno.

During the ceremony, the company awarded the top three journalists in the writing contest on sustainability and cement industry’s environmental challenges, in addition to presenting attendance certificates. The media educational program was delivered by a number of hands-on professionals who voluntarily participated at Lafarge Egypt’s event.

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