MLS Real Estate Technology, the first of its kind in the Egyptian real estate market, is launched, Invest-Gate reports.

The company aims to provide real estate services relying on technology to serve real estate companies and clients, whether sellers or buyers. MLS also eyes EGP 2 bn in sales during its first year.

Alaa Farouk, CEO of MLS Real Estate Technology, says that the company is a strong new entity that presents real offers to clients seeking to invest or own properties.

The company owns a specialized real estate website “Mls.eg”, which features more than 400 projects in the 5th Settlement, 6th of October, the North Coast, Ain Sukhna, the NAC, and the Red Sea. The website also includes more than 50,000 units ranging between administrative, commercial, residential, and coastal.

Farouk indicates that the website has a real estate digital platform designed with the latest real estate marketing technology, which aligns with the state’s plan for digital transformation and reliance on technology in all sectors. Moreover, the company’s idea commensurate with the state’s plan to launch smart and sustainable 4G cities.

Additionally, MLS has specific plans to overcome the problems facing developers and customers in real estate marketing by relying on a well-trained team. The company also aims to reach customers through the site’s advanced search engines and artificial intelligence.

“The company’s shareholders’ structure includes strong expertise, headed by Khaled Mamdouh, who has over 15 years of experience in e-marketing,” Farouk explains.

Currently, MLS Real Estate Technology owns three branches in Nasr City, the 5th Settlement, and Maadi and targets to launch 15 branches in all governorates soon.