M Squared, the real estate arm of Intro Investments Holding, has announced its expansion into West Cairo with the launch of 31WEST, a boutique residential development in the 6th of October city, Invest-Gate reports.

Spanning 31 feddans, the project is designed to offer a premium, sustainable living experience, featuring a low-density master plan, a 7,000 m² central lake, and 6th of October’s first WELL-certified residential building.

With excavation already underway, 31WEST is set for delivery within three years—faster than the market average. Speaking at the launch, Karim Malash, CEO of M Squared, highlighted the strategic importance of the move into West Cairo. “For years, our customers have asked when we would expand west—today, we have answered that call. Not only have we secured a prime location, but we also began construction before launching sales, demonstrating our commitment to timely delivery and prioritizing residents’ needs.”

Ahmed Said, Chief Development Officer at M Squared, emphasized the project’s focus on well-being. “We apply behavioral engineering standards to ensure our spaces positively impact residents’ lives. 31WEST is more than a place to live; it promotes sustainable well-being through curated environments, open spaces, and advanced infrastructure.”

The project dedicates only 22% of its area to residential units, with 78% allocated to green spaces, lakes, and internal roads. M Squared ensures that all infrastructure, amenities, and security systems will be fully operational upon unit handover.

Malash also highlighted the project’s flexible financing options, including installment plans of up to 10 years. “Our commitment to transparency and flexible sales models sets 31WEST apart. Buyers will move in sooner with everything fully operational from day one.”

With over 1,108 units delivered and 869,000 m² developed, M Squared aims to be one of Egypt’s top five real estate developers by 2035.