Egypt’s commercial and residential development company Madaar Development will host on September 21 Azha Endurance Festival at its luxurious Ain Sokhna resort, Azha, coming as part of its long-standing support for the sports market, Invest-Gate reports.

Organized by Madaar, in collaboration with sports organizer TriFactory, a sports managing company specialized in triathlon and endurance sports events, Azha Endurance Festival will involve swim-run races, among other activities, bringing together amateurs and sports fans of all age groups, according to an official statement on August 21.

Commenting on the news, Madaar’s CEO and Managing Director Maged Salah hailed the company’s annual sponsorship and participation in this important event, fortifying Madaar’s keenness on promoting different sports programs.

On his part, Ayman Hakky, founder and managing director of The TriFactory, said, “Our first goal is to encourage many amateurs to participate … Everyone is a winner and will get a medal once crossing the finish line.”

Registration is now open on TriFactory’s website!