Madinet Masr, one of Egypt’s prominent real estate developers, signed a Memorandum of Understanding (MoU) with ASEC Automation (ASA), a subsidiary of Qalaa Holdings, to undertake the infrastructure and road network development for Sarai’s Cavana project in New Cairo, Invest-Gate reports.

The project, estimated to cost around EGP 100 mn, is expected to be completed within 12 months. This collaboration is a testament to Madinet Masr’s dedication to ensuring the timely delivery of its projects while upholding the highest quality and sustainability standards.

Abdallah Sallam, President and CEO of Madinet Masr, and Mohamed Abdel Razek, CEO of ASEC Automation, signed the MoU. This partnership aims to strengthen Madinet Masr’s economic performance, expand its land portfolio, and fulfill the diverse requirements of its customers.

Expressing his views on the MoU, Abdallah Sallam, President and CEO of Madinet Masr, stated, “Our partnership with ASEC Automation (ASA) aims to fulfill the needs and aspirations of our customers which aligns with Egypt’s vision for urban and sustainable development, driving both economic growth and sustainability goals.”

For his part, Mohamed Abdel Razek, CEO of ASEC Automation, commented, “This collaboration aligns with the company’s strategy and goals to provide innovative and advanced solutions for control systems and electrical engineering for infrastructure projects.”

Sarai, a multi-purpose project, spans over 5.5 mn sqm and is strategically located along the Cairo-Suez Road and Al-Amal axis. The design of the project is tailored to meet the unique needs and preferences of residents, presenting an unmatched living experience.

Notably, ASEC Automation (ASA), a leading Middle Eastern company and a subsidiary of Qalaa Holdings, boasts over 20 years of expertise in providing state-of-the-art automation control and electrical engineering solutions in global infrastructure projects and heavy industries. Committed to enhancing operational efficiency, ASEC continually invests in the skills of its employees to ensure the highest standards of quality and safety for its customers.