Madinet Masr Joins Forces with Blue Ribbon and CIRA Education to Establish First Sports-Focused Swiss International School and Klub Kayan in New Cairo

Madinet Masr Joins Forces with Blue Ribbon and CIRA Education to Establish First Sports-Focused Swiss International School and Klub Kayan in New Cairo

Madinet Masr, one of Egypt’s leading urban community developers, is introducing a groundbreaking concept through “Project Kayan” in collaboration with Lemania Swiss International School (LSIS), a franchise of Ecole Lemania Swiss School managed by Eduhive, a subsidiary of CIRA Education, and Klub Kayan operated by Blue Ribbon in Taj City, New Cairo, Invest-Gate reports.

The announcement aims to present a comprehensive concept that combines high-quality education, professional sports, and a healthy lifestyle in a single location. The goal is to empower young talents as champions and professionals by providing them with the best knowledge and skills.

Madinet Masr has partnered with CIRA Education’s subsidiaries, AlAhly CIRA and Eduhive, to establish LSIS at an estimated cost of EGP 350 mn. Additionally, Madinet Masr has collaborated with Blue Ribbon to establish Klub Kayan, with an investment of approximately EGP 2 bn, which will be operated by Blue Ribbon.

Leveraging the extensive expertise of CIRA Education in the education field, Blue Ribbon in the sports field, and Madinet Masr’s leadership in delivering innovative and exceptional experiences, this project aims to enhance the community’s capabilities and skills through education and sports, nurturing generations equipped with cognitive and athletic abilities to make a positive impact.

LSIS is the first Swiss school of the renowned Ecole Lemania Swiss School in the MENA region, bringing over 100 years of experience in the educational field. The school will offer an International Baccalaureate (IB) program from Pre-K to Grade 12, along with an Athletic Program for students aspiring to become athletes.

Klub Kayan, a sports club connected to the school, will provide guidance and mentorship. Furthermore, the school will offer an Entrepreneurship Program in partnership with the Business School of Lausanne.

Klub Kayan, operated by Blue Ribbon, is a premier sports club management company driven by a vision to enrich communities through the transformative power of sports, character education, and innovative experiences. Its aim is to seamlessly integrate physical fitness, personal growth, and technological advancements through bespoke programs.

Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on this significant launch, stating, “The launch of Lemania Swiss International School (LSIS) and Klub Kayan is a testament to our dedication to creating innovating and nurturing environments that empower the youth. This new concept, a first in Egypt, is designed to seamlessly integrate top-tier education with premier athletic programs, catering specifically to the aspirations and needs of young individuals. As we add this new chapter to our legacy of over 65 years, we are not just investing in the community—we are investing in the skills and talents of our youth, empowering them to reach their fullest potential and transform the future.”


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