Madinet Masr Innovation Labs has introduced the “SAFE” app to enhance the real estate experience and deliver innovative solutions in the Egyptian market, Invest-Gate reports.
In a pioneering move to reshape the concept of real estate investment, Madinet Masr, a leading real estate development company in Egypt, has launched its latest application, SAFE, under its innovation arm, Madinet Masr Innovation Labs.
The SAFE platform offers investors a unique opportunity to engage in fractional ownership, allowing multiple individuals to own shares in a single property at competitive prices. This model is designed to accommodate various financial capacities, enabling investors to enjoy returns in a simple, flexible, and secure manner. The launch of the SAFE app, the first of its kind in the Egyptian real estate market, embodies the company’s strategy to stimulate the sector and foster economic growth.
The SAFE app, currently available on the App Store and Google Play, provides a comprehensive platform for fractional ownership in a variety of projects from different real estate developers, encompassing all types of income-generating properties. With a flexible ownership structure, the value of a real estate unit is divided into shares priced at EGP 50,000 each, allowing investors to commit a smaller portion of the property’s total price, thus overcoming capital constraints and benefiting from returns without the need to purchase the entire property.
Through the app, investors can select a property and determine the number of shares they wish to acquire after registering their information through a smooth and flexible process. Payment can be made in cash or via installment through Paymob, and investors can receive contracts at home once the property is fully financed, eliminating the need to visit the company office. So far, the SAFE platform showcases prime locations in New Cairo and Sheikh Zayed, with a strategy for expansion across Greater Cairo and major cities worldwide, enabling investors to diversify their portfolios, mitigate risks, and benefit from expected annual rental yields of up to 12%, disbursed monthly, along with an average annual capital appreciation rate of up to 30%.
Commenting on the app’s launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “The SAFE app represents a significant shift in the landscape of real estate investment in Egypt. For over 66 years in the Egyptian real estate sector, we have consistently embraced innovation to provide real estate solutions that attract diverse investor segments. We believe that real estate is a safe haven that should serve both large and small investors alike.” He added, “This initiative will expand the investor base and meet the needs of a wide range of clients by offering innovative and flexible investment real estate products. This aligns with the company’s expansion strategy and Egypt’s Vision 2030 for sustainable development, enhancing investment in the real estate sector and supporting the state’s efforts in urban development to transform Egypt into an attractive investment destination.”
The SAFE app is one of the innovative solutions developed by Madinet Masr Innovation Labs, which specializes in creating products to advance the real estate market in Egypt. Under the slogan “Investing is easier now,” the SAFE app simplifies real estate investment like never before, providing investors the opportunity to engage in fractional ownership, enhancing transparency, and facilitating the investment process.
The platform manages and maintains properties comprehensively, including regular maintenance, managing bookings and rentals, and addressing tenant issues. Additionally, it offers investors a personal dashboard to track their investment values, with the option to exit easily and securely, either through complete or partial sale of their investment.