Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate developers, has announced the establishment of a wholly owned subsidiary in Dubai under the name “Cities of the World,” Invest-Gate reports.

The move marks a pivotal step in the company’s regional expansion strategy, aimed at managing and executing real estate projects beyond Egypt. The new entity will serve as the company’s operational arm across international markets, aligning with its long-term vision of exporting its development model and creating sustainable urban communities.

Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated, “Launching ‘Cities of the World’ is a significant milestone that reflects our commitment to extending Madinet Masr’s legacy beyond Egypt. This initiative positions us to access promising markets while reinforcing our role as a regional real estate leader.”

In conjunction with this announcement, Madinet Masr revealed plans to appoint Eng. Mohamed Lashien, the company’s Senior Vice President of Product Development, as Managing Director of the new subsidiary. Lashien brings a wealth of experience, having led several iconic projects within the Egyptian market.

With a legacy spanning over 60 years, Madinet Masr continues to solidify its presence as a trusted brand in real estate. This regional expansion not only supports the company’s growth strategy but also enhances Egypt’s positioning in the broader real estate investment landscape.

The establishment of “Cities of the World” underscores Madinet Masr’s ambition to become a regional powerhouse in real estate, while maintaining the values and innovation that have defined its success for decades.