Madinet Masr, one of Egypt’s leading real estate developers, has announced a strategic partnership with Dino Activations, the exclusive local partner of Disney shows, in collaboration with Feld Entertainment, the global entertainment giant, Invest-Gate reports.
Madinet Masr will be the official sponsor of the grand finale for the Disney on Ice shows in Egypt, following a global tour that has enchanted over 1.5 million fans and celebrated 100 years of Disney magic.
The event will be held from May 21 to May 31, 2025, at the covered arena of Cairo International Stadium under the auspices of the Egyptian Ministry of Tourism.
Commenting on this partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, expressed his enthusiasm for sponsoring this major event, stating: “Our strategic partnership with Dino Activations to sponsor Disney on Ice is part of our ambitious vision to offer innovative and enriching experiences in Egypt. We aim to attract world-class entertainment events that promote cultural diversity and memorable family experiences, ultimately fostering creativity and innovation within Egyptian society.”
He added: “This collaboration is part of our strategy to foster partnerships that enhance Egypt’s entertainment landscape, building on our successful previous collaboration with the Cirque du Soleil show ‘OVO.’ At Madinet Masr, we remain committed to driving national economic growth by fostering innovative partnerships and initiatives across diverse sectors.”
Mohamed Amer, Founder & Chairman of Dino Activations, expressed his excitement about bringing Disney on Ice back to Egypt: “At Dino Activations, our mission is to elevate the entertainment landscape in Egypt by delivering world-class experiences. Disney on Ice is not just a show; it’s a magical journey that creates lasting memories for families. We are proud to offer tickets at accessible prices, ensuring that more people can enjoy the enchantment of Disney right here in Egypt.”
Amer also highlighted the company’s ongoing collaboration with Madinet Masr, which began with the success of Cirque du Soleil in Egypt: “Our partnership with Madinet Masr goes beyond entertainment—it’s about positioning Egypt as a regional hub for global spectacles. Following the overwhelming success of Cirque du Soleil, we are thrilled to bring yet another breathtaking show to Egyptian audiences.”
Steven Armstrong, Vice President of Feld Entertainment in Europe and the Middle East and the global producer of Disney on Ice, emphasized Egypt’s importance as a key stop on the Disney on Ice tour, stating: “No Middle Eastern tour of Disney on Ice feels complete without a stop in Egypt. The country has one of the most passionate Disney fan bases, making it a perfect host for our grand finale.”