Madinet Masr (EGX code: MASR.CA) announced a new addition to its project “Tajed” in Taj City — the company’s first commercial development in New Cairo — with the opening of Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Egypt, Invest-Gate reports.

With this opening, Carrefour becomes the second tenant to commence operations at the project, reflecting the strong momentum Tajed is witnessing in attracting leading brands. This milestone aligns with Madinet Masr’s strategy to expand its mixed-use portfolio and reinforce its vision of developing fully integrated destinations that bring together retail, services, and entertainment in one location.

High-Level Attendance Highlights Strategic Importance

The opening ceremony was attended by Eng. Abdallah Sallam, President and CEO of Madinet Masr, and Mohamed Khafaga, Country Manager of Majid Al Futtaim Retail in Egypt, alongside senior representatives from both companies.
Strategically located with direct access to the Ring Road and Cairo–Suez Road, Tajed benefits from strong connectivity within a rapidly growing and densely populated area.

The project spans a gross leasable area of 30,000 square meters, featuring a distinctive design that offers a modern retail experience through a diverse mix of activities and brands, creating a vibrant environment that caters to evolving consumer needs and elevates service quality for the surrounding community.

The new Carrefour branch spans approximately 4,000 square meters, positioning it as one of the key traffic drivers within the project.

“Tajed” as an Integrated Commercial Destination in East Cairo

Commenting on the opening, Khaled Shaker, Vice President Client at Madinet Masr, stated: “The opening of Carrefour at Tajed marks a significant step in advancing our strategy to develop integrated commercial destinations that create tangible value for surrounding communities.

We remain focused on delivering a comprehensive experience that prioritizes customer needs, while maintaining the highest standards of quality and sustainability, further reinforcing Madinet Masr’s position in the urban development sector.” He added: “Tajed stands as a tangible testament to Madinet Masr’s vision of creating sustainable commercial destinations that serve the community and respond to evolving market dynamics.”

The opening of Carrefour at Tajed reflects Madinet Masr’s vision to transform its developments into vibrant hubs that support economic activity and provide integrated services for East Cairo communities.

It also reaffirms the success of the company’s strategy to build strong partnerships with leading brands, paving the way for a new phase of growth and expansion in the commercial sector.