Majid Al Futtaim Retail, the owner of Carrefour in Egypt, has joined the Heroes Back-to-School initiative, supported by various organizations and the Ministry of Social Solidarity, Invest-Gate reports.
The event brought together 1,000 children from different institutions to celebrate the new school year, with Majid Al Futtaim Retail providing school supplies to 12 shelters.
The aim was to offer psychological support through activities and games, featuring football stars and ending with a concert.
The company expressed its commitment to supporting underserved communities, aligning with its past initiatives, such as “Better Health for a Better Future” and a previous back-to-school event in partnership with Samusocial International Egypt.
Commenting on the event, Philippe Peguilhan, Country Manager of Majid Al Futtaim Retail in Egypt, stated, “At Majid Al Futtaim, we truly believe in the significant role played by private sector companies in enhancing the quality of life for underserved children. This event serves as a testament to our unwavering commitment to supporting the communities in which we operate, and we remain dedicated to contributing to such initiatives that aim to drive positive change within the society.”
Also, Geraldine Tawfik, Country Representative of Samusocial International Egypt, added: “We greatly look forward to witnessing the kids’ joy and excitement on the day that the heroes return to school every year.”
For her part, Noura Selim, Executive Director of Sawiris Foundation, shared: “We are always excited to hold this unique event, which the Sawiris Foundation is keen on organising every year alongside our many partners, where it has in effect become a vital annual tradition in which we meet with the children we support, and provide them with an intensive dose of psychological and social support through a wide range of entertaining and artistic activities.