UAE’s retail developer Majid Al Futtaim, in collaboration with Kempinski Hotel Mall of the Emirates, has opened its brand-new private cinema, offering a personalized movie watching experience, along with a lavish dining lounge, Invest-Gate reports.

Dubbed “All-New VOX,” and described as the “first-of-its-kind” in a hotel, the new concept brings together the latest films and five-star foodstuffs, according to a press release on August 29.

It is also equipped with VOX Cinemas’ cutting-edge audio-visual technology, 15 plush seats, and a bar.

“Waiter service is part of the experience and guests can choose from a premium food and beverage menu with dishes and drinks prepared to order throughout their four-hour stay in the cinema,” read the statement.

Packages at All-New VOX ring in at AED 3,000, including soft drinks and popcorn, while additional food and drink alternatives are so available as add-on options.