Margins Developments launched its advertising campaign during the holy month of Ramadan, featuring star Esaad Younes and Wama band, Invest-Gate reports.

The campaign reflects the company’s vision to create happiness by building communities filled with luxury, comfort, excitement, and joy.

Commenting on the company’s vision and strategy, Mohamed El Aasar, Chairman of Margins Developments, emphasized that the company’s goal since its inception in the Egyptian market has been to create a significant boom and added value in real estate development. This aligns with the substantial changes in the construction industry, allowing the company to leave a clear mark by implementing luxurious urban projects that promote luxury, elegance, and happiness for all residents.

From the company’s perspective, happiness begins not only with architectural designs, creative ideas, and unique services but also with selecting project locations that are close to major thoroughfares and vital services that customers need. Consequently, the company has developed a number of unique projects in the most distinctive and attractive investment locations, coupled with high-quality services for its clients. Margins Developments has also partnered with top hotel and operational brands to ensure that its projects are managed according to the highest international standards.

In celebration of the holy month of Ramadan, the company is offering an exceptional promotion on units in its new Lusail project in New Cairo, which allows customers to pay half of the down payment, with the other half covered by Margins, the makers of happiness.

El Aasar added that this offer is valid throughout Ramadan for all customers. He explained that the company adopts a unique approach to implementing its projects, focusing on uniqueness and a commitment to delivering products that meet the highest engineering and technical standards. Margins Developments diversifies its real estate offerings to keep pace with market demands. It was one of the first companies to implement hotel projects with innovative concepts, launching its pioneering project, Oaks Egypt, located in the New Administrative Capital. This project includes the first hotel of the international Minor Group, featuring a unique concept that positions Margins Development as the first company to implement individually owned hotels in the New Administrative Capital.

El Aasar noted that 40% of the project has been sold to foreign clients, demonstrating the provision of innovative hotel real estate products with a global appeal that attracts further investments. The project is also distinguished by obtaining the exclusive trademark, as the Oaks Hotel marks the first appearance of the Oaks brand from the Minor Hotels Group in Egypt, which specializes in hotel management and operation, managing over 530 hotels in 54 countries.