Egypt-based Maxim Consultancy has signed an agreement with McARTHUR + COMPANY to manage and market its shopping centers in Egypt, starting with Maxim Mall in New Cairo, Invest-Gate reports.

The move is aimed at offering new concepts to trading centers in Egypt through Maxim’s broad expertise in developing an array of investment projects, varting between real estate, tourism, trade, and entertainment ventures, according to the company’s press release on November 27.

Under the deal, McARTHUR will bring in its expertise and success in the retail development sector to further enhance Maxim’s vision and contribute to adding value to the Egyptian market, Maxim added.

Heba El Zahed, general manager of Maxim Consultancy, indicated this cooperation comes as part of the company’s keenness to promote the national economy through partnerships with pioneer companies to bring international standards to Egypt, thereby guaranteeing the availability of all global technological and environmental means through Maxim Consultancy.

“The new partnership with McArthur adds value to Maxim Mall in the Fifth settlement by their experience in managing shopping centers, setting strategies and promoting it or the leasing and the management services,” El Zahed explained.

Nestled within a prime location in New Cairo, Maxim Mall spans over 54,000 square meters in area, featuring an assortment of renowned brands for international electronic devices, home appliances, entertainment, and fashion stores.