At the Meydan Hotel in Dubai, Mercedes-Benz has unveiled Mercedes-Benz Places | Binghatti, a state-of-the-art venture that merges the automotive world with architecture, Invest-Gate reports.

The project will commence construction in Dubai this year as Mercedes-Benz teams up with local real estate developer Binghatti Properties to build Mercedes-Benz Places | Binghatti, a 65-storey residential tower aimed at delivering a holistic, connected, and luxurious living experience.

Distinguished by its distinctive elliptical exterior, reminiscent of the sleek lines found on various cutting-edge Mercedes-Benz cars, such as the futuristic VISION EQXX, the high-performance Vision One-Eleven, and the Concept CLA Class unveiled at IAA Mobility 2023, the hyper-tower will rise to 341 meters (1,118 feet). It boasts a prime location in Downtown Dubai, offering uninterrupted views of the world-famous Burj Khalifa.

Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, expressed, “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties brings together expertise and trust, pioneering a real estate experience that embodies our shared passion for innovation.”

Muhammad BinGhatti, CEO of Binghatti Properties, added, “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places by Binghatti in Dubai. Our aim is to create an unmatched living experience for residents and guests from around the world. Mercedes-Benz Places by Binghatti will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project that showcases timeless design and elegance.”