MIDAR for Investment and Urban Development, the master developer of “Mostakbal City” and “MADA” in East Cairo, continues to solidify its leading position in developing integrated and sustainable smart cities by participating as a master sponsor in the 28th edition of the Cairo International Communications and Information Technology Exhibition (Cairo ICT 2024), Invest-Gate reports.

This exhibition is the most prominent event in the technology sector in the Middle East and Africa and was inaugurated by Prime Minister Mostafa Madbouly under the patronage of President Abdel Fattah El-Sisi.

MIDAR’s participation and sponsorship of the exhibition for the second consecutive year underscore its commitment to adopting the latest technological advancements and utilizing them in the development of smart cities. This contribution aims to create smart and sustainable urban communities that meet residents’ needs according to the highest standards of quality and innovation.

Ayman ElKousey, Managing Director and CEO of MIDAR for Investment and Urban Development, expressed pride in the company’s participation in this event and its sponsorship of the exhibition for the second consecutive year.

He emphasized that this event presents a significant opportunity to learn about the latest technological innovations that support MIDAR’s vision for developing smart and sustainable cities.

ElKousey explained that technology has become a fundamental pillar in achieving urban development, which the company aims to accomplish by integrating modern technologies into all its urban projects.

ElKousey added, “We are committed to applying the latest innovations and technological solutions to enhance the living experience in MIDAR cities. Recently, we became the first company in Egypt to obtain an Internet of Things (IoT) license from the National Telecommunications Regulatory Authority, enabling us to present a comprehensive model for smart cities. This represents a qualitative leap in the development of MIDAR-owned cities, such as Mostakbal City, one of the prominent fourth-generation cities in Egypt, and MADA, which is considered a fifth-generation city featuring recreational, educational, medical, commercial, and residential areas designed according to the latest architectural styles to serve as a distinguished and attractive destination for investments at both regional and global levels.”