Misr Italia Properties (MIP) has launched new e-services through the latest “Loyalty Program,” kicking off in collaboration with Egypt’s digital payments company Fawry, Invest-Gate reports.
The “first-of-its-kind” initiative will provide the developer’s customers with discounts and offers from a long and diversified list of nearly 60 brands, including electronics stores, fashion retailers, as well as, restaurants, cafes, pharmacies, and more, according to the company’s press release on December 24.
Among the list of merchants, through which MIP customers will enjoy discounts and offers, are B-Tech, Tradeline, Abou Shakra, Chili’s, Nola Cupcakes, Cilantro, Wild Burger, U.S. Polo, Kidzania, Elmokhtabar, Elborg lab, Seif Pharmacies, VOX, Magic Planet, and Virgin megastores, MIP added.
CEO of MIP Mohamed Khaled Al Assal said, “All [MIP’s] customers will be able to view their points balance, transaction history, and list of merchants from which they will be able to redeem the benefits, all through the application. Also, through the same application, customers can transfer all their financial dues for non-cash transactions in cooperation with Fawry.”
“The relationship between customers and real estate developers ought to be an extended relationship aimed at finding new initiatives and ideas that increase customer satisfaction and meet all their needs,” he added.
Managing Director of Fawry Mohamed Okasha stated, “The agreement with [MIP] is considered a new step of cooperation with real estate developers… Fawry helps [the property developer] in transferring all their customers’ payments to a non-cash community in all projects, whether commercial or residential.”
Speaking of the loyalty program, Okasha explained, “[MIP’s] customer goes to the rewards section on MIP App, where he will be able to check and know all the offers along with their details whether; discount amount, merchant name, offer validity, or terms and conditions. The customer then chooses the preferred offer and merchant, and the Fawry loyalty engine will validate the offer. The customer receives the voucher on his app and goes to the selected merchant to redeem it after he provides the merchant with his mobile number plus the voucher code. Finally, the customer gets the offer.”
Misr Italia Holding has pumped so far total investments of EGP 68 bn into the Egyptian real estate sector. Currently, the company has a total land bank of 11 mn square meters nationwide, with a diversified portfolio of 11 residential projects, nine commercial centers, five luxury hotels, and 6,000 delivered units.
