Misr Real Estate Assets Management, one of the companies of Misr Insurance Holding Company affiliated with The Sovereign Fund of Egypt, has announced its intention to introduce an electronic collection service through point-of-sale (POS) machines, as the first company in this field to launch this service.

On this occasion, Maha Abdel Razek, CEO of Misr Real Estate Assets Management, stressed the necessity of introducing new technologies to support and enhance work methodologies while improving the quality of life by creating social and financial inclusion in societies to be more sustainable, reliable, and verified. The electronic collection service falls within the framework of developing the company’s work methods using digital systems to enhance efficiency and reduce costs.

She added that this system accelerates the company’s cash flow process by digitizing the payment of rent and maintenance bills, controlling the cash collection process within the company, in addition to reducing paper transactions and increasing the accuracy of customer data.

This new service is being launched in cooperation with Boyot, one of the prominent companies specializing in software, systems development, and mobile applications. It owns an electronic real estate management system and has partnerships with several banks for electronic payment collection. 

Misr Real Estate Assets Management’s collaboration with the Boyot continues for the fourth year. This cooperation has helped start-ups achieve economic success and ambitions as well as create new investment opportunities for them, as part of the state’s plan to support entrepreneurship and startups.