Madinet Nasr for Housing & Development (MNHD) announces rebranding to Madinet Masr, in line with the Company’s redefined growth-driven strategy to expand nationally and regionally and build upon its rich heritage through the launch of new projects and collaborations with partners, Invest-Gate reports.

The decision to rebrand to Madinet Masr reflects the company’s vision to take its success to a much larger scale.

The real estate developer will continue to meet growing demand and cater to a diverse range of future homebuyers in different neighborhoods.

However, the new name represents the heritage, excellence and stability that have defined the company’s past and will shape the next era of its growth.

Abdallah Sallam, CEO of Madinet Masr, comments: “We are delighted to unveil our new branding, which aligns with our commitment to continue delivering exceptional urban communities and our dream to be a source of national pride. Our new slogan ‘Proudly Building for Egypt’ reflects Madinet Masr’s growth from developing one district in 1959 to building all-inclusive communities on a national scale.”

Sallam adds that the next phase of growth will see us expand geographically, diversify our portfolio and strengthen our value proposition. We are truly excited about the future and the opportunities that lie ahead to grow Madinet Masr and its contribution to the nation.