Alongside this rebranding, the Group has announced the launch of MODAD Properties, a venture aimed at revolutionizing the Egyptian real estate sector by offering innovative designs and exceptional experiences for clients.

This event is aligned with the group’s overall strategy, which focuses on providing an integrated business model encompassing all engineering services and solutions for the real estate sector.

As part of MODAD Properties’ initiatives, they have introduced their latest project, “Sector,” located in the finance and business district of the New Administrative Capital (NAC). The project, spread across 110,000 sqm, offers over 1,000 units within a 25,000 sqm area, complemented by maintenance and security services.

Eng. Mohamed El Haddad, Chairman and Group CEO of MODAD Group, expressed his satisfaction in launching the group’s new identity, emphasizing their commitment to providing unique solutions that exceed customer expectations.

With over 13 years of experience in the local market and a growing portfolio of successful projects across Egypt, El Haddad highlighted MODAD Group’s efforts to expand its investments, which have amounted to EGP 7 bn to date. This has led to the establishment of MODAD Properties for Real Estate Developments and the initiation of the “Sector” project in the NAC’s finance and business district.

El Haddad further revealed that the total investments in the “Sector” project amount to EGP 600 mn, with EGP 350 mn already invested. He also announced MODAD Group’s plan to invest an additional EGP 250 mn throughout 2024.

El Haddad emphasized MODAD Properties’ strategy to shape new horizons in the real estate sector by collaborating with renowned architects to optimize available spaces and enhance the overall customer experience. Additionally, he revealed the group’s strategic intention to expand its presence into the Gulf market in the near future, building on the successes achieved in the local market.