In a step reflecting the growing attractiveness of integrated urban developments in the Egyptian market, UBL, a subsidiary of Tameer Real Estate Development (Tameer Engineering Consultants), announced its partnership with TMT, the company responsible for the renowned French brand “Monoprix,” to operate within UBL (Urban Business Lane) in New Cairo, as a key component of the larger Urban Walk project, Invest-Gate reports.

UBL Project Components

UBL is one of the five districts comprising the Urban Walk project, which has been designed as a fully integrated urban development where all components are interconnected within a unified framework. At its center lies a massive central park spanning approximately 60,000 square meters, nearly six times the size of Cairo Stadium, forming a vibrant heart within the project.

Integration with Azad Project

Urban Walk is integrated with the Azad residential project, which includes “Azad,” “Azad Views,” “AZ Homes,” and “Azad Walk,” in addition to villas and townhouses. Together, this integrated urban expansion forms a large-scale project covering nearly half a million square meters, strategically located next to the American University in New Cairo and planned to become the city’s new downtown.

Tameer’s Development Role

Al Tameer, through its subsidiaries including UBL and Azad, is developing parts of this project through strategic partnerships and joint development agreements with landowners, enhancing execution efficiency and achieving integration between development expertise and investment vision.

Statement by Saad Al Wazzan

Saad Al Wazzan, Chairman of Tameer, stated that this collaboration aligns with the company’s vision of developing integrated urban communities that attract global brands, enhancing the investment value of projects and redefining modern living in Egypt through destinations that combine work, lifestyle, and experience in a sophisticated urban setting.

Importance of Attracting Monoprix

He added that attracting a brand like Monoprix to the Egyptian market reflects the confidence of global institutions in the local investment climate and in the quality of urban planning and infrastructure offered by the Urban Walk project, especially under a development model based on partnerships with landowners.

Statement by Wali Dolaty

Waly Dolaty, Vice Chairman of Tameer, affirmed that over more than seven decades, the company has established itself as one of Egypt’s leading developers of urban communities, enabling it today to deliver a new generation of mixed-use projects that reflect evolving market needs.

Urban Walk Vision

He noted that Urban Walk represents a modern translation of this vision through advanced urban design and partnerships with international consultants from France, England, and Lebanon, delivering a city experience that blends European character with modern urban spirit in a car free open environment featuring expansive green spaces and integrated entertainment areas.

Added Value to the Project

He added that the presence of global brands like Monoprix enhances the project’s added value and strengthens its investment and commercial appeal, making it a comprehensive destination for modern living in the heart of New Cairo.

About Monoprix

Monoprix is one of the most prominent high end French department store chains, offering an integrated shopping experience that combines premium food products, cosmetics, fashion, and home goods, catering to the modern consumer seeking quality and variety within a distinctive shopping experience.

TMT Statement

Dr. Mahmoud Soliman, Chairman of TMT, stated that Monoprix is one of the most renowned French brands in retail and lifestyle, known for delivering a premium shopping experience that combines high quality, diversity, and competitive pricing. Its stores feature curated selections of food products, cosmetics, fashion, and home goods, making it a comprehensive destination for modern consumers seeking both comfort and elegance.

Expansion in the Egyptian Market

He added: “We are pleased to collaborate and enter the Egyptian market with  Tameer through its flagship UBL project, which benefits from a prime strategic location and sophisticated architectural design reflecting a modern vision of integrated urban development. This step marks a strong beginning for Monoprix’s presence in one of the region’s most dynamic and diverse real estate markets.”

Global Expansion Plans

He explained that Monoprix operates more than 800 stores across 18 countries worldwide, including around 300 stores in France, in addition to its presence in several Middle Eastern markets. Egypt is now added to its regional expansion map, with a new branch set to open within UBL by the end of 2027, alongside future plans to expand further in the Egyptian market in the coming years.